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"Who's Oreo, and why should I read any of this?" Oreo is my middle name, legally. It's even on my birth certificate! It's a family name, and, as far as I can tell, has nothing to do with that other company you might be thinking about. It goes back just as far, though, so who knows? These blog posts are where I'll be dropping some crumbs of knowledge that are the "Knowing" part of the name. In fact, let's start there. The name of Knowing Look Media is based on my expert knowle